The Financial Times, How To Spend It magazine, November, 2005
Design enthusiast and curator Sarah Gaventa had already written a book about creating the perfect home office when she pitched Concrete Design to a Mitchell Beazley editor. Clearly, this was a tougher proposition. She remembers the response - “a sharp intake of breath”. Her editor made the required leap of faith, but even as Gaventa started writing, others in the office proved harder to convince:
“It turned out to be the only book the accountants knew anything about, because they were convinced it was going to be such a colossal failure.”
This was in 2001. Four years later, something very like a concrete revolution is influencing every strand of contemporary design. The material is being re-evaluated, rehabilitated, reborn and described as exciting, hi-tech and luxurious without so much as a smirk. It can also be extremely expensive. Furthermore, Gaventa’s book is scheduled for a paperback reprint in February. Let the accountants account for that.