Don’t be evil. According to Google Inc lore, it was a programmer who, in the summer of 2001, coined what would become the company’s corporate motto. Cool and casual, it encapsulated Silicon Valley’s unbuttoned, post-hippie business culture. But five years later, at buttoned-up Davos, Eric Schmidt, Google’s chief executive, was explaining how his company had been forced to invent a more pragmatic “evil scale”.
For The National, an interesting Abu Dhabi-based English language newspaper. Click through to read the full piece.