Painting the grass green, and other tales from the credit crunch front line

For the most entrepreneurial response to the credit crunch and house price crises, it pays to look to America, where a Californian man has more work than he can handle painting grass green. In high-foreclosure areas, agents are desperate to differentiate their auctioned property from the one next to it. The Greener Grass Co. sprays brown grass and weeds with a vivid green dye, which lasts three or four months.

For Citywire.