In today's Times, I talk to PR guru Steve Rubel (of Microspersuasion), film critic Mark Bell (of FilmThreat.com) and gifted film editor Mike Hindes... the man behind the amazing Toy Story 2: Requiem trailer mashup. The mashup - the combination of one film trailer with footage or sound from another - is an interesting area right now - and rapidly turning from renegade art form to essential marketing feature for the studios. The piece has just gone online, here.
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